Cost Leadership

We intend to continue to be the most cost-efficient player in each of the product verticals we will enter. This cost leadership will be achieved through initiatives like having large manufacturing capacities, backward integration and being a sizeable player in the industry in that particular vertical .Economies of scale will also enable us to continuously improve our operational efficiencies. One of the strategies we have adopted in the past is flexibility in manufacturing lines for different product verticals thereby giving us higher utilisation levels despite lower capital investments. We will continue with this strategy of flexible manufacturing and deploying minimum working capital which will also help us in attaining cost leadership.